So all of them should’ve felt like they had a bit of money or had a bit of wealth, and were women that were very vocal about our issues. I imagined that they were all powerhouses and had successful businesses during their time. No, we just knew that there were between six and eight women from all different walks of life, all different backgrounds. What was the general symbolism behind the looks? Specifically, the colors exemplified at the roundtable of the future Women’s Council? I did see that on social media when everyone caught it and they were doing the side by side. So having Blue and Susan Kelechi Watson dress in similar clothing was definitely intentional and that was the reaction I wanted. I knew specifically that I wanted the 35-year-old Blue Ivy scene to cut to the end of the “Founding Mothers” she says, “it’s something like my father used to tell me when I was a little girl: nobody wins when the family feuds.” I knew that that’s when we’d be introduced to Blue Ivy now. This is less styling for me and more costume designing because there was a script and a treatment. When pin-pointing looks, did you think about the audience and viewers’ reactions? When it comes to collaborating with women who’ve been in this industry and who’ve been kicking butt for so long, it’s really easy because we all get it. We talked about color palette and what direction we were headed in, and June went in and took care of Jay-Z. It was really great, it was a collaborative effort. I knew the specific direction that Ava wanted to go, so just going back and forth with Marni about what Beyoncé would be comfortable with and making sure that it fell in line with Ava’s vision. Marni’s been doing this for a really, really long time so we were able to just hop on a phone call and hash out some ideas. You worked alongside Beyoncé’s longtime stylist, Marni Senofonte in addition to the iconic June Ambrose. Specifically for the “Founding Mothers” scene, I wanted all the women to showcase individual style and so for that scene, it was more styling than I’d say there was costume design. I knew that for specific themes they had to be stylish, because it’s a short film, but it’s also somewhat of a music video. I immediately signed on once I heard her name.ĭid you draw inspiration from your styling background at HBO’s Insecure? One of the producers that Ava works with reached out to me and didn’t really give me much information, and just said there’s a small project that Ava’s working on and if I’d be interested if I had time. How did you originally sign onto this project? We chatted with James about her creative process and how she drew inspiration for Duvernay’s first music video. The Los Angeles-based costume designer expertly painted a story of America with a diverse array of designers including Theory, Issey Miyake and more according to ABC. Additional stars in the film included Rashida Jones, Jessica Chastain, Trevante Rhodes, Constance Wu, Mindy Kaling and more.Ĭostume designer Ayanna James brought DuVernay’s world to life in the music video by collaborating with Beyoncé’s longtime stylist Marni Senofonte.
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